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Pet Care Reinvented

Our environmentally friendly and safe products are versatile, gentle and perfect for all pets. From our groundbreaking pet dental care to our leading-edge grooming and pet odor solutions, we've built truly safe, simple and trusted products to unleash pets' full potential. 

Bragging Rights

It's not braggin' if tails are waggin'!

Point of Purchase Display

We love pet smiles and our modern Pet Dental Point of Purchase display is perfect for retailers and veterinary offices. Our compelling display catches the eye of caring pet parents and helps spread the word about the importance of pet dental care. It comes with everything a partner needs to get started. 

Safe. Simple. Trusted.

Crafted with only the best ingredients that science and Mother Nature have to offer, giving even the most ingredient conscious pet parents peace of mind, these unique formulas are proven and always 100% free of alcohol, dyes, harsh fragrances and artificial masking agents. We create pet care that matters.  

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