We had an idea.
We were born from the idea that real pet care doesn’t need to cut corners. Inspired by nature and motivated to make a difference we set out to craft real pet solutions that matter to the pets we love.
For over 35 years, we’ve been helping people and pets smile, smell great and live happier, healthier lives. Our unique products are carefully crafted with ingredients our customers and partners can always feel good about.
They’re safe, eco-friendly solutions that combine the best of science and Mother Nature.
Just products that matter. Our experienced R&D team carefully crafts our formulas with effective and safe ingredients that make a difference for every pet ... the cuddly puppies, comical cats, birds of a feather, snuggle bunnies, you name it.
Every product we create passes through strict quality standards. We partner with expert laboratories to ensure that our customers and partners are always receiving products that are safe, simple and trusted.
We are headquartered in beautiful Coeur d’Alene, Idaho. Don’t assume we are all potatoes, we are surrounded by Mother Nature.
Maybe it’s the pine trees, the mountain air or lunch by the lake. It is our home and it inspires us to be different, be special.